Vit standing on a cliff top above the sea at sunset

Vit Svrlansky

Available for placement · January 2027 · Ireland

Digital marketing student

Selected work

Seven coursework projects across SEO, analytics and design. Open any row for the full project and its images.

SEO and webA search marketing plan and a WordPress site for a local shop.

Module projectSoloResearch and plan are my own work

Keyword research and on-page SEO plan for a luxury lake house rental in Wicklow.

Coursework plan, not implemented.

  • Competitor analysis of six competitors
  • Core booking keywords, plus long-tail experience and destination keywords
  • Recommended site structure for seven pages
  • Optimised title tags and meta descriptions

UbersuggestCompetitor review

Table titled Competitors Analysed: six competitors with their website and SEO strength, including Airbnb Luxe, Plum Guide and The Wicklow Escape
Six competitors and what makes each one strong in search.
Ubersuggest keyword screenshot with one example search highlighted, showing volume, CPC and SEO difficulty columns
Ubersuggest screenshot with one example search highlighted.
Table titled Recommended Site Structure for Duff House: seven pages, each with an H1 or page title and target keywords
Recommended site structure, one H1 and target keyword per page.
Table titled Optimised Titles and Meta Descriptions: a title tag and meta description for each of five pages
Title tags and meta descriptions, page by page.

Module project, Web DesignTeam of 3I designed, wrote and built 4 pages

A WordPress site for Flower Child, a local Carlow shop that sells handmade natural candles, sprays and wax melts. My pages are Innovations, About Us, Contact Us and Newsletter.

Team of 3. I designed, wrote and built these 4 pages.

  • I wrote all the copy on these four pages
  • I designed the layout, colours and sections
  • The other two team members built other pages, which are not shown here
  • Photos and product shots are the shop's own or from Google, not mine

WordPress

View live site (opens in a new tab)

Flower Child Innovations page: site header with logo and menu, a hero photo of a candle and herbal tea, and the heading Innovation at Flower Child with intro text
Innovations page: header, hero image and intro.
About Us page: Brand Story text on a lilac background beside a product photo of a spray bottle
About Us: the Brand Story section on a lilac background.
Contact Us page: a contact form with name, email and message fields beside two product photos
Contact Us: a form with name, email and message, beside product images.
Newsletter page: Join Our Newsletter signup over a product photo, with three benefits listed underneath
Newsletter page: signup and three benefits.

Analytics and CRMA CRM and GA4 project, and a statistical study of hotel guest satisfaction.

Module project, CRMSoloSet-up, analysis and deck are my own work

CRM and GA4 coursework for Eco Threads, a sustainable fashion brand. I built a HubSpot workflow set-up and analysed GA4 demo data to find a retention and checkout-tracking problem.

GA4 data is a demo dataset. HubSpot contacts are sample data.

  • GA4 analysis of July to December 2025 demo data: channel performance, audience, US against Europe, retention and the checkout funnel
  • HubSpot CRM set-up: contact record, ticket, task, service dashboard, signup form and an email automation workflow
  • Presentation with recommendations: fix checkout tracking, SEO for Europe, local content and customer segments
  • The target numbers in the deck are goals I proposed, not results

HubSpot CRMGoogle Analytics 4

GA4 table of sessions, engagement rate and total revenue by channel group, including organic search, email, paid search and direct
Channel performance in the GA4 demo data: organic search about $224K revenue, email engagement about 73%.
GA4 checkout funnel report: bars for Begin Checkout and Billing and Shipping, then 0 users at the Review and Purchase steps
Checkout funnel in the GA4 demo data: steps 3 and 4 show 0 users, so tracking is not set up there.
GA4 retention overview showing 229K new users and 36K returning users, with retention and engagement charts
About 229K new users in Q3 and about 85% did not return.
HubSpot contact record for the sample contact Anna Green, with a linked company and one support ticket
HubSpot contact record for a sample contact, with a linked company and ticket.

Module project, Data AnalysisTeam of 2I led the analysis

SPSS and Excel on 1,500 hotel guests in four loyalty segments: what links loyalty status, visit reason, spend and satisfaction.

Team of 2. I did most of the analysis.

  • Loyalty segment and reason for visit are linked (chi-square 379.0, df 15, p < .001, n = 1,500)
  • Business is the top reason for Gold (125 of 304) and Platinum (101 of 148). No Status guests mostly come for sports events (227 of 544)
  • Average spend per night is about the same in every segment, 182 to 186 euro, so status does not change spend much
  • Front staff satisfaction has the strongest link with overall satisfaction (r = .506, p < .001). Staff satisfaction explains about 26% of overall satisfaction (R squared = .261)

SPSSExcel

SPSS crosstabulation of loyalty segment by visit purpose for 1,500 guests, with the chi-square test table underneath
Loyalty segment and reason for visit are linked (chi-square 379.0, df 15, p < .001).
Four Excel tables of average wifi, food and room spend per night for the Gold, Platinum, Silver and No Status segments, with totals between 182 and 186 euro
Average spend per night is about the same in every segment (182 to 186 euro).
Four Excel bar charts of reason for visiting, one each for the Gold, Platinum, Silver and No Status segments, with the top reason in red
Reason for visit in each segment: business leads for Gold and Platinum, sports events for No Status.
Excel bar chart of guest counts by visit purpose: other, concert, conference, vacation, sports event and business
Visit purpose across all guests, Excel chart.

DesignTwo brand projects in Photoshop and a magazine layout in InDesign.

Module project, Creative Digital Media DesignSoloConcept and design are my own work

Campaign creative for Dope Snow, a snow-sport apparel brand: a digital advert, a social post and a Twitter banner.

Coursework brief using a real brand. Not commissioned by Dope Snow. Photos from free no-copyright image sites.

  • Same visual style across all three formats
  • Made in Adobe Photoshop

Adobe Photoshop

Dope Snow social post, blue DOPE SNOW wordmark over a blue gradient with two snowboarders
Social post: the blue DOPE SNOW wordmark with two snowboarders.
Dope Snow digital advertisement, Ride in style, stay warm, be Dope, shop now
Digital advert: "Ride in style, stay warm, be Dope", with a shop now call to action.
Dope Snow Twitter banner with tagline Quality to last a lifetime
Twitter banner with the tagline "Quality to last a lifetime".

Module project, Introduction to Digital Media DesignSoloIdentity and design are my own work

A rebrand and redesign of Salewa into a water adrenaline brand, with premium clothing and equipment for water sports.

Coursework brief using a real brand. Not commissioned by Salewa. Photos from free no-copyright image sites.

  • I made a vision board first
  • Font: Myriad Pro Regular
  • Main colours: turquoise #32A7F0 and brown #3F2C12
  • This is my first Photoshop project

Adobe Photoshop

Vision board of water sports photos, windsurfing, kitesurfing, surfing, kayaking and paddleboarding, around the blue Salewa logo, with the words Adrenaline, Experience and Adventure
Vision board, made first: water sports, adrenaline, adventure.
Slide with the blue Salewa V logo in a black circle and three notes: rebrand Salewa into a water adrenaline brand, premium clothing and equipment for water sports, font Myriad Pro Regular
Logo and concept: a water adrenaline brand, set in Myriad Pro Regular.
Salewa brand logo, blue V mark
Logo mark: a blue V.
Salewa business card in brown and blue, with placeholder contact details
Business card. Placeholder contact details.
Salewa campaign poster, bronze V mark and wordmark in a dark circle on a teal ground
Campaign poster: bronze V mark and wordmark on a teal ground.

Module project, Creative Digital Media DesignSoloLayout and typography are my own work

Editorial layout in InDesign: a magazine cover and double page spread about the world's most dangerous ski slopes.

Photos sourced from the web for a student layout exercise.

  • Personal brief: make a magazine about anything. I chose the world's most dangerous ski slopes
  • Deliverable: a cover and one double page spread
  • Typefaces from my presentation notes: Helvetica Neue Bold, Acumin Pro, and Minion Pro for body text
  • Colours: steel blue-grey, light grey and near black. Grid of 3 to 4 columns with large images

Adobe InDesign

Magazine double page spread titled The Most Dangerous Ski Slopes, with three ski slope photos and columns of text on a near black background
Double page spread. Photos sourced from the web for a student layout exercise.
Magazine cover titled Mountain Madness, with a snowboarder upside down in a cloud of snow and the line The Most Dangerous Ski Slopes
Cover. Photos sourced from the web for a student layout exercise.
Presentation slide with design notes for the double page: bold heading, strong contrast, three typefaces and three colour swatches beside the spread
Design notes for the double page: typefaces and colours.
Vit standing in a street in Hamburg

I like being useful in the parts most people skip past.

I'm a third-year Digital Marketing with Analytics student at SETU Carlow. I enjoy the checking side of marketing, such as keyword research before a page is written and reading GA4 reports to find where users drop off. Everything shown here is coursework, and each project says which parts are mine and what data it used.

  • 3rdyear, Digital Marketing with Analytics at SETU Carlow
  • 4languages spoken
  • 7coursework projects on this page
  • Czech
  • English
  • German
  • Russian
See my skills

What I work on

Three areas, all from coursework. Each one links to its projects.

Skills & certifications

Tools and methods used across the projects above.

SEO & search

  • Ubersuggest
  • On-page & competitor analysis

Analytics & CRM

  • Google Analytics 4
  • HubSpot CRM
  • SPSS
  • Excel

Design tools

  • Adobe Photoshop
  • Adobe InDesign
  • Canva

Web & platforms

  • WordPress
  • General AI tools (Claude) for research & reporting
  • HubSpot Service Hub SoftwareHubSpot AcademyIssued
  • HubSpot Marketing Hub SoftwareHubSpot AcademyIssued
  • Google Analytics CertificationSkillshopIssued

Let's talk.

Looking for a work placement from January 2027, based in Carlow, Ireland, open to on-site and hybrid roles. If any of this looks like a fit, I'd like to hear from you.

vit.svrlansky00@gmail.com LinkedIn (opens in a new tab)